Social media also gives fans a place to praise their favorite teams and players, as well as bash the ones they dislike. Last night the NFC Championship game took place between the Seattle Seahawks and the San Francisco 49ers with the Seahawks winning off of a tipped pass interception in the final seconds. The corner back that made the play and tipped the pass was Richard Sherman. If you are a football fan and do not know who he is, you will soon. He is one of the best corners of the league and appears to be headed for a great future in professional football. However, he could use a bit of a lesson in hunility. He has never been one to shy away from trash talk and has used twitter to trash talk many times. After he made the play to win the game for the Seahawks he doing a post game interview with ESPN sideline reporter Erin Andrews and this is how it went...
http://www.youtube.com/watch?v=SFYuwWCqmeU
As you might have guessed this interview caused quite the stir in social media. That video alone has 447,433 views on youtube as well as many other that have hundreds of thousands of views as well. The twitter world was buzzing with all sorts of reactions to the interview. Most people were bashing him for his actions, but there were still a good number defending him for being a model citizen off the field and that he just got a little emotional in the heat of the moment. Or maybe a lot emotional... This one action by an NFL player shows how wide of a reach social media has and the potential with which marketers could use to reach their audiences.
Here are a few of the many tweets from last nights game...
The guy is a model citizen off the field, great in the community, intelligent, teammates seem to like him. He got emotional. It happens.
Sherman your classless. Great example of how a role model should NOT ACT. #RichardShermanSucks #49erFaithful
Ppl's reaction to #RichardSherman is a compelling case of how prevalent pretend outrage is on social media.
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